Solidgate x DRESSX: Powering Web-2-App B2C expansion through payments

DRESSX is changing the way people think about fashion in the digital age. As the world’s largest retailer of digital fashion, they’re pushing boundaries by letting users wear digital outfits from top brands like Balenciaga, Bershka, and American Eagle. Their platform allows users to step into the future of fashion, dressing their avatars in a completely digital world.

Now, DRESSX is expanding into B2C, moving from a web-based experience to a mobile-first, app-driven model. Solidgate is powering the payments behind this transition, helping them scale while ensuring a seamless experience for users worldwide.

From B2B to B2C: The next chapter for DRESSX

Having made waves in the B2B space, DRESSX is now focused on consumer-driven growth. Their goal is to build a direct-to-consumer subscription model that allows users to access digital fashion at scale.

With ambitions to reach a global app-first audience, DRESSX needed a partner to provide seamless payments across borders while ensuring scalability and security. Solidgate is the partner they chose to help them meet this challenge.

How Solidgate powers DRESSX’s B2C expansion through payments

Through this partnership, Solidgate is providing the DRESSX team with advanced payment solutions that are critical to their B2C strategy:

• Orchestration platform: Solidgate’s orchestration platform integrates seamlessly with DRESSX’s existing setup, enabling them to add new payment methods and providers quickly and efficiently. This flexibility allows DRESSX to expand their payment offering globally without costly or time-consuming development efforts, accelerating their time-to-market.
• Global acquiring services: With Solidgate’s global acquiring services, DRESSX can offer a localized payment experience to users across North America, Europe, and beyond.
• Fraud prevention and security: As DRESSX scales globally, safeguarding users and their transactions is paramount. Solidgate’s advanced fraud prevention tools and adaptive 3DS provide an added layer of protection while ensuring a smooth, secure checkout experience for their customers.
• Subscription engine: Solidgate’s subscription engine enables DRESSX to boost customer lifetime value (LTV) with features like smart retries, tax structures, and an automatic card updater.
• Network tokens: Solidgate’s network tokenization allows DRESSX to securely store and manage payment information. Tokenization enhances transaction security and reduces friction during the checkout process, while also increasing LTV through seamless recurring payments.
• Dedicated merchant support: As DRESSX continues to grow, Solidgate’s team is there every step of the way, providing dedicated merchant support from initial setup to scaling operations.

Kostas Tashakov, Client Growth Manager at Solidgate, commented on the partnership:

“We’re thrilled to support the DRESSX team as they expand into the B2C space, helping them establish a reliable, scalable payment infrastructure that will enable seamless global growth and provide their customers with a smooth, secure transaction experience.”

DRESSX is already building a loyal B2C following in key markets like the US and Europe, and their plans for global expansion are bigger than ever. We’re excited to watch DRESSX expand their presence, and we’re thrilled to be supporting them every step of the way.

Looking to scale your B2C payments globally? To find out how Solidgate can support your plans, book a call with one of our experts.