How Bazhane went live across Europe and unlocked Poland with BLIK on Solidgate

BÁZHANE text overlays a person in a dark room, silhouetted by bright spotlights.

+10%Checkout conversion in Poland

65%Polish shoppers pay with BLIK

Industry

Fashion & DTC retail

Region

EU (Poland, wider Europe)

Use case

Cross-border expansion, localized checkout, local payment methods

Features used

Orchestration, acquiring, fraud management, APMs

At a glance

Bazhane

is a Ukrainian fashion brand creating timeless clothing, footwear, and lifestyle accessories. Born in Kyiv, the brand built a strong domestic presence with several showrooms across Ukraine, including a flagship concept store and café in the capital.

In 2025, Bazhane began its European expansion, with online sales live across multiple EU markets. The opportunity was clear, but cross-border growth in fashion isn't just a shipping problem. Every European market has its own payment expectations, currencies, and consumer behaviors. To compete with local brands, Bazhane needed a payments foundation that could deploy fast across markets and adapt to each one without a rebuild.

That's where Solidgate came in.

Three things Bazhane needed to scale across Europe

A card-first foundation that could go live in multiple markets at once

Bazhane couldn't afford a per-country integration cycle. They needed one stack supporting multi-currency pricing, localized checkout, and consistent operations from cart to settlement. Speed to market mattered more than feature richness on day one.

Approval rates in markets with no transaction history

A new merchant in a new geography is harder to approve. Bazhane needed routing logic and risk rules that could optimize acceptance per market while keeping the checkout frictionless for genuine customers.

A local payment method gap in their priority market

Poland became one of Bazhane's top European bets, and Poland is a BLIK market. With over 18 million active users and near-universal bank coverage, BLIK is the default way Polish consumers pay online. A card-only checkout in Poland leaves the majority of the addressable market on the table.

Building a European checkout that scales market by market

One stack, multiple markets, multi-currency by default

Solidgate's orchestration layer let Bazhane launch across EU markets on a single integration. Multi-currency pricing, localized checkout copy, and method availability adapt to the shopper. No per-market rebuilds, no parallel integrations.

Market-tuned routing and risk

Smart routing optimizes approval rates per market by selecting the right acquirer for each transaction. Tailored fraud rules block high-risk attempts without adding checkout friction for legitimate customers, protecting both conversion and revenue.

BLIK live in Poland

Solidgate enabled BLIK as a native payment method in Bazhane's Polish checkout. Polish shoppers can now complete purchases directly from their banking app with a one-time code — the fastest, most familiar way to pay locally. BLIK gives Bazhane access to the majority of Polish online consumers, including the mobile-first segment that drives the most checkout volume.

Real-time visibility and dedicated support

Real-time payment statuses, clear refund and void flows, and finance-grade reconciliation give Bazhane's finance and support teams one source of truth across every market. A dedicated team handled the BLIK launch and supports each new market rollout end to end.

"Poland is one of our key growth markets in Europe. Adding BLIK allows us to better meet local customer expectations and remove friction from the checkout experience." — Ann Shvedova, Founder, Bazhane

Live across Europe, expanding market by market

In just 2 weeks, Bazhane's checkout went live across EU, US, and Asia markets on a single Solidgate stack. BLIK in Poland marks the first major local payment method addition, and the model is set: identify the priority market, launch the method local shoppers actually use, unlock the demand.

Concretely, this means:

European markets running on one Solidgate integration
90% approval rate across EU transactions
65% of Polish transactions now flowing through BLIK
Finance reconciliation consolidated from multiple providers into one view

Looking ahead

As Bazhane continues to expand across Europe, Solidgate will roll out additional local payment methods market by market. The playbook is repeatable: card-first foundation, market-by-market localization, hands-on launch support.

The Kyiv-born brand now has the payments infrastructure to support its continued growth across the European market.