Consumer clarity
Consumer Clarity (CC), formerly known as Ethoca Eliminator, is a system that provides transaction details to issuing banks to help prevent invalid chargebacks.
How it works:
When a cardholder contacts their bank to dispute a charge, the bank's customer service representative can access detailed transaction information provided by the merchant. This additional context helps cardholders recognize legitimate purchases they may not initially remember, reducing disputes caused by confusion rather than actual fraud.
Benefits:
How it works:
When a cardholder contacts their bank to dispute a charge, the bank's customer service representative can access detailed transaction information provided by the merchant. This additional context helps cardholders recognize legitimate purchases they may not initially remember, reducing disputes caused by confusion rather than actual fraud.
Benefits:
- Prevents chargebacks caused by cardholders not recognizing legitimate transactions
- Provides banks with merchant-supplied transaction details in real time
- Reduces friendly fraud and confusion-based disputes
- Improves the customer experience by resolving questions before chargebacks are filed
- Provides banks with merchant-supplied transaction details in real time
- Reduces friendly fraud and confusion-based disputes
- Improves the customer experience by resolving questions before chargebacks are filed