Survey: Success with subscriptions—how businesses can meet customer expectations
Easier payments, smarter processes, and happier customers—that’s what our subscriptions survey uncovers. Learn how to reduce churn, improve loyalty, and meet customer expectations.
Even minor friction in the subscription payment experience can cause customers to turn away. Our latest survey, featuring insights from 1,000 subscription customers, will give you a deeper understanding of what your customers truly value—and what frustrates them.
What’s inside the survey?
Key findings to help you design subscription payment experiences that build trust and loyalty:
- How many consumers unsubscribe due to payment processing issues
- What 84% of customers look for in terms of payment options and communication
- How a complex cancellation process affects sign-ups and long-term relationships
- How offering preferred local payment methods boosts customer loyalty
- How flexibility in billing terms affects conversion and retention rates
- How transparency about payment issues affects customer retention
